LG Gets a Little SEXIER
At this year’s ISE show in Europe, LG spared no expense on one of the sexiest, jaw dropping booths at the show. And just like this year’s Sports Illustrated swimsuit cover models, they not only showed their tall and skinny models but a curvy model that stunned onlookers.
LG has had their stretch screens for many years now, only in smaller sizes that were designed to fit retail end-caps or other strange spaces that weren’t meant for the traditional display sizes. Now they’ve taken that to the next level with their newest launch, the Ultra Stretch Signage 86BH5C. It is a new 86-inch ultra-wide digital signage screen – with an incredible 58:9 aspect ratio – that can display dynamic content depending on the user and installation environment and can even double as digital décor.
With immersive 4K Ultra HD resolution and a useful Picture-by- Picture (PBP) feature – which allows the user to divide the long, rectangular screen into four parts in landscape or portrait installations – empowers the integrator to customize the screen to maximize content.With the LG SuperSign media editor, integrators are able to easily edit images or video clips of original content without the need for any additional editing programs – resulting in a seamless process for displaying and communicating content. For an immersive viewing experience in retail stores and banks, the Ultra Stretch Signage 86BH5C can also be valuable in airports, subways or even art galleries.
The LG booth was packed in part because of this curvy, gorgeous display – you could scarcely get close enough for a good photo. LG has been asserting its technology innovation with OLED for some time now. The first example I saw was about six years ago at CES with a very small display. Now, slated for a summer 2016 release, this is finally coming to fruition.
“OLEDs Have been touted for years as being the technology that would eventually offer a number of advantages over other flatscreen displays technologies, the biggest of them being cost, brightness and the one that we really want the most for staging: flexibility. No, I don’t mean flexibility in terms of the use of the product, I mean that the product can actually be flexible, as OLEDs can actually be inkjet printed onto any compatible substrate.”
Joel Rollins, rAVe contributor and GM of Everett Hall Associates wrote,
Rollins continued, “At the show, a number of manufacturers showed very high-end OLED products, with the biggest of them being LG, who showed a dazzling array of very thin, very bright OLED monitors, my favorite of which was an array of curved two-sided 65 inch displays standing vertically in the middle of a space. They were dazzlingly thin, especially when considering that they made an image on both sides. In the future, this technology will allow us to progress to printing video surfaces on walls, on roll-up screens, and on stage sets. So keep tracking this one, it will be important to us in the future, as these displays at ISE showed us only too clearly.”