Leave it to Samsung to steal the show at ISE in Europe earlier this year with an enormous booth that pulled out all the stops including their long awaited transparent OLED and mirrored displays. And even though we’ve seen these two technologies for the past several years either in whisper suites or in smaller formats, Samsung is putting some context around how integrators can use these for specific markets. It’s the value of immersive and informative viewing environments and how influential they can be in driving improved engagement and, ultimately, sales.
Mirror, Mirror On the Walls
Through its “retail store of the future” exhibit, Samsung showed show-goers to view how interactive and sensory displays will drive new customer engagement. Samsung’s ML55E mirror displays and TO55F transparent OLED signage can be used for both promotional and welcome messaging. They can also function as a virtual catalogue of accessories and products. In fashion and cosmetics applications, shoppers also can use the mirror to digitally view how a particular product would look, to enable more informed purchasing decisions.
Watch the video from our friends at rAVe:
Transparency Without the Politics
I’ve seen the transparent single displays but the video wall left me in awe. In a world where even large video walls are becoming the norm, this is a real shopper stopper if I’ve ever seen one. Would this make me stop in my tracks at Louis Vuitton? You better believe it!
Samsung’s 55-inch transparent OLED offers customers complete product visibility in an engaging and informative format. It also allows retailers to deliver demos and real-time promotional content with improved brightness (150nit), transparency (45 percent) and color presentation (Adobe RGB 100 percent).
A Peak into the Future (courtesy of Hollywood)
Where else do I see transparent and mirror? I don’t know if you’ve watched the futurist series called Extant with Halle Barry (sadly was cancelled after three seasons), but all their cell phones and iPads are completely transparent. And in her bathroom, she has a mirror touchscreen playing the news, weather, checking mail all while talking to her in-house computer, Gina.