Trends in Digital Signage Designs and Technologies

The future of digital signage is in engagement, connection, and interaction 

Manufacturers and marketers across all industries are constantly striving for new ways to engage with their audiences, and one effective way to do this is through interactive digital signage: A Rich Media Technologies study shows digital signage as 63 percent more attention grabbing and 58 percent more unique than other forms of media.

In order to achieve greater levels of engagement, companies must present a unified content strategy across all channels to elevate the consumer experience, and the platforms through which they engage are continuing to get better and more advanced. The need for engagement, connection and interaction has driven the industry toward a number of new digital signage technologies that can be part of a multichannel approach.

The future of digital signage is in engagement, connection, and interaction 

Manufacturers and marketers across all industries are constantly striving for new ways to engage with their audiences, and one effective way to do this is through interactive digital signage: A Rich Media Technologies study shows digital signage as 63 percent more attention grabbing and 58 percent more unique than other forms of media.

In order to achieve greater levels of engagement, companies must present a unified content strategy across all channels to elevate the consumer experience, and the platforms through which they engage are continuing to get better and more advanced. The need for engagement, connection and interaction has driven the industry toward a number of new digital signage technologies that can be part of a multichannel approach.

Direct-View LED

Direct-view LED offers benefits such as high brightness, durability and longer lifecycles, and total cost of ownership has decreased in recent years as the industry continues to invest in the technology. It can be used for indoor and outdoor solutions as well as video walls. LED displays now are produced with finer pixel pitches, and as bezel size shrinks, the displays have new levels of clarity and picture quality, even from up close.

Markets such as restaurants, retail, healthcare and transportation will deploy finer pixel pitch LED solutions for applications such as outdoor digital menu boards, corporate lobby signage and large-scale video wall systems. LED will no longer be solely the domain of the billboard industry, as finer pixel pitch, better pricing and greater product availability will increase installations.

Touchscreens

Many people now interact with touchscreens daily on smartphones and tablets, and digital signage applications such as self-checkout counters, way-finding kiosks and airport check-in kiosks are the norm these days. Verticals such as education and healthcare also have integrated touch technology into their businesses.

The adoption of touch screens has become especially prevalent in the retail sector, and adding technologies such as projectors with touch foils and cameras creates a multichannel approach to customer engagement. A retailer can project an image of an item onto a surface; when a shopper removes the item from its location, a digital display nearby runs an ad or promotion for the item.

Touch technology deployment will continue to increase as touchscreens and other interactive technologies cross over into new verticals, including entertainment spaces like stadiums.

Laser Projectors

Laser projectors are a recent innovation in the projector space, requiring less maintenance and with parts that last longer. A laser has a life expectancy of up to 20,000 hours of projection, and using a solid state light source preserves color and image integrity. Laser projectors can produce a seamless image for even large-scale imagery needs, and many have the ability to display 4K content.

A growing trend is increased deployment of laser projectors in retail and entertainment environments for applications like projection mapping and large-format content – for example, a stadium projecting onto the playing surface.

Analytics & Interactivity

Analytics and interactive digital technology can make activities like shopping a more exciting experience for the customer while upping sales. Analytics can trigger content, track behaviors and create stronger brand strategies for retailers as well as other markets.

For example, a store can use digital displays on end caps to entice customers to buy certain products. Once a customer picks up an item, the displays will show further information about the product, as well as suggest the purchase of ancillary items and indicate where in the store those items are located.

Meanwhile, a camera captures how many items are purchased from the end cap, and a database stores that information to be analyzed for future marketing decisions. The POS system also can be integrated with analytics so that a store can see how many advertised items ended up on the same receipt and whether items were purchased during times they were advertised on digital displays.

Wearables

Wearable technologies like smart watches and fitness trackers are currently highly personal devices, with a wearer controlling the content via apps, but future uses could allow integration with digital signage.

For example, a smart watch wearer could be looking for a restaurant reservation via an app as he or she walks around a mall or retail area; the app can show popups for open reservations, while a trigger in the smart watch alerts digital signage in the area to display dining options.

Other wearable technology of the future is smart clothing. Smart clothing is useful for providing wearers with fitness and biometric data, but can have other applications as well: As someone wearing a smart clothing item goes into a store, a trigger in the clothing item might “talk” to a digital display nearby, indicating what clothing brand the person is wearing, and digital displays would show ads or sales for clothing items of the same brand.

Digital signage technologies will continue to advance to help businesses connect and engage with their audiences using interactive tools. These rising trends are not the end of what’s to come – they are just the beginning.