For the Love of the Game: Stadiums Adapt with Digital Display Technology

Sports stadiums have become more than just forums for watching live sports. Gone are the days where fans were spectators – they now appreciate a much more immersive experience, making them feel like a part of the event. To stay competitive with the big flat-screen TV’s in the home or sports bar, thriving stadiums are adding a complete digital experience to bring out the fans and keep them engaged. From Dallas’ AT&T Stadium to the upcoming launch of what some are calling the world’s most advanced sporting venue, the $1.4 Billion Mercedes-Benz Stadium under construction in Atlanta, we’re seeing an evolution in connectivity, signage, and digital audio-visual solutions to ‘up the game’.

Rich Pierro, CEO of Premier Mounts, has been working with venues like Mercedes-Benz Stadium to design, manufacture, and install the next generation of display solutions. “To maintain and grow attendance, the demand for fan-based technology is a no brainer,” he said, emphasizing three main points why:


Sports events are more social than ever. Ensuring connectivity throughout the site has never been more important. It keeps fans connected from the parking lot, and common areas, to the escalators, vending, and suites.


Venues use hot spots for Facebook and Instagram selfies to make friends at home jealous.


The need for fans to stay current on the event, visually and audibly, is driving audio-video equipment into more unique applications. This drives the need for higher level support from mounting solutions experts.

The philosophy driving these modern venues is simple: engage the fans with attractive, entertaining, and informative content from the moment they approach the venue and keep them engaged the entire time they are present.

Premier Mounts supports sports venues, like the American Airlines Arena in Miami, in their mission to connect with fans through innovative mounting solutions for a broad range of digital display products. Combining fixed video display with wireless connectivity innovations like ‘stadium exclusive replays’ brings younger generations of fans back to the stadium who may have been staying home for a more digitally connected experience.

Not only is digital display presence driving millennial engagement, but it’s directly linked to revenue. Michelle McKenna-Doyle, CIO of the NFL, says digital information display expectations from older to younger fans “goes more from a ‘this would be nice to have’ to a ‘what, you don’t have it?’ kind of feature. I have a lot of contacts in college sports, and it is definitely the case where they are seeing some of their younger fans leave if they don’t have connectivity.” Because these young audiences expect to see video, hear audio and remain connected at all times, they are buying less tickets to low tech events.